The Edit Source Blog

A Post-Production Conversation

So much happening with 3D, I can’t even see straight!

There are so many blogs and articles coming out about 3D, it’s making my head spin.  Although 3D has been around for many years, one of the recent events that set all these articles into motion were the talks at the Consumer Electronics Show in Las Vegas this past January. Apparently there are many broadcasting stations that announced they were going “3D”.  It seems like technology just gets faster and faster in an attempt to get it into the consumers hands. Wasn’t it just yesterday that we saw Avatar “3D” on the big screen? And now it seems like it will be tommorrow that we will be seeing sports in 3D while we sit in the comfort of our own homes. ESPN plans to launch a 3D channel in late June. DirectTV plans to follow with a release of  3 channels in 3D and then the Discovery channel will debut its 3D channel late next year.  The Discovery Channel will be joining forces with Sony and IMAX.  I’m excited to the sharks coming into my living room or better yet, explore caverns while on my couch.

Well, with all this talk about 3D formats for the consumers, its leaving the filmmakers in a tough predicament.  Not that the Post-Production industry isn’t used to seeing changes over night, but this is a big one.  One can only think about all the media that has already been made in 2D and how it could potentially go unseen if the transition happens fast enough, which it seems like it is.

At The Edit Source we are doing our best to stay on top of the latest technology.  We are happy to announce that we have a propietary solution to convert 2D to 3d video. That isn’t all.  We are also happy to say that our location is offering 3D editing and knowledge on the latest cutting edge technology pertaining to 3D filming.  We hope you continue to make us your source for everything post-production.   If you are interested in speaking further about how we can help your production, give us a call at 310-572-7230. We would be more than happy to continue this conversation off-line.

Share with us your thoughts about 3D and how it’s changing the industry or tell us about a 3D rumor you’ve recently heard. We look forward to your comments.

Happy Editing!

March 9, 2010 Posted by | Post-Production | Leave a comment